MASTERCLASSING

myGamma Adds WAP Billing

David Murphy

BuzzCity, which develops global wireless communities and consumer services, has announced a new billing service across its myGamma social network portal in six countries in Europe: the UK, Austria, Germany, Switzerland, Norway and Sweden. WAP billing will supplement the current billing method of Premium SMS (PSMS), ensuring transactions are simple, fast and reliable.
The new billing method makes transactions simple; with consumers clicking a Pay Now (or similar) link, generating a transaction through the system once it has checked that credit is available in the consumers account. This avoids the pitfalls of PSMS, where there is no way of credit checking a buyer, no means of refunding a purchaser, and crucially, very little transparency. It also means that the user does not have to leave the session to send a PSMS.
The new billing solution will enable more European users to have access to BuzzCitys merchant products beyond Europe, and will also enable more European merchants to sign up with BuzzCity and enjoy added cross-border distribution.
This European offering shows that we are continuing to expand our global community, says BuzzCity CEO, Kok Fung Lai. The WAP billing capability increases consumer choice and merchant payment reliability, with users in Europe able to enjoy access to myGamma paid services and participate in the various in-game activities. myGamma has built critical mass with more than two million users and continues to extract value from members via advertising and merchant downloads.
WAP billing capabilities will be rolled out before the end of the year in additional countries in Eastern Europe.

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