mGage

myGamma Expands

David Murphy

BuzzCity, which develops  global wireless communities and consumer services, has announced the deployment of its myGamma mobile social networking service in Denmark and the Netherlands. myGamma is now available in 60 countries globally. myGamma was recently votedBest Mobile Social Networking Service  at the Asia Mobile Awards 2007  by the GSMA, the global trade association for mobile operators.
"Weve focussed our attention on a unique set of users, the unwired, for whom the mobile Internet is more than just a source of information, but a personal channel of expression," says BuzzCity CEO, Lai Kok Fung. "Launching myGamma in new communities not only adds value to our members but also to our advertisers."
myGamma users are typically the emerging middle classes in developing countries, and blue-collar workers in developed countries.
These additions to BuzzCitys European offering are part of the companys continuing efforts to expand myGammas global community and diversify advertising opportunities for its advertisers. Since January 2007, BuzzCitys advertising service has delivered more than 5 billion advertising pageviews and more than 125 million clicks across more than 3,000 advertiser campaigns.
BuzzCitys continued monetisation of WAP traffic has earned it a place on the shortlist of Red Herrings Global 100 selected from top companies from Europe North America, and Asia.