MYiOTA has
announced the addition of up-to-date business and travel information to its
growing range of mobile services as it gains traction among mobile consumers
and brands looking to unlock the mobile Internet. According to iOTA Sphere, the
company behind the service, using MYiOTA, consumers are able to receive
information three times faster and 10 times cheaper than with mobile browsers
and portals.

MYiOTA opens up the mobile Internet for brands and publishers that
want to offer customers a quick and enjoyable alternative to the clunky and
often expensive services, which are currently available, the company says. Consumers
can get up and running by texting IOTA BT to 60060 at a cost of50p, or for free by typing www.myiota.co.uk/bt in their mobile browser.

MYiOTAs business and travel service includes business alerts and stock quotes, currency rates,
flight alerts and status, London  tgravel, traffic news, train times, translations services, weather and local information, all delivered straight to the mobile phone. Technology developed by MYiOTA enables consumers to receive information
from websites, RSS, SMS services, or blogs – in fact any service that is
available on the web or by SMS – in just a couple of clicks. Other MYiOTA services include news,
entertainment, sport, people & blogs, and fashion.
If youve ever tried to get information using your mobile, then
youll understand what a painful experience it can be says iOTA Sphere CEO,
Bruce Eley. With MYiOTA we have managed to develop a product which overcomes
some of the issues by delivering information quickly and cost effectively. For
media companies MYiOTA is a proven means to extend their online brand to
mobile.