MYiOTA Adds Football Service

iOTA Sphere has announced the addition of football news to the growing range of mobile services available via its MYiOTA service. Designed to provide fans with the latest information for the new season, the service includes alerts for favourite teams, together with headlines for all leagues. Offering free and paid-for information, the service enables consumers to access the news and announcements they want quickly and simply.
Fans can get up and running for free by typing wap.myiota.co.uk/football in their mobile browser to download the application. For those following David Beckhams career, news and information from the US MLS (Major League Soccer) is also available.
The service opens up the mobile Internet for brands and publishers that want to offer customers a quick and enjoyable alternative to the clunky and often expensive browsing experience currently available, says iOTA Sphere, by addressing the pain points that many mobile consumers experience when trying to find information using their mobile. Technology developed by MYiOTA enables consumers to receive information from websites, WAP, RSS, SMS services, or blogs – in fact any service that is available on the World Wide Web or by SMS – in just a couple of clicks.
MYiOTAs mobile service is also ideal for fans attending a game as, once installed, users have access to a variety of information, including travel news, weather and local information. Up-to-date news and other entertainment services can also provide a welcome distraction from any queuing or waiting time.
Key benefits of the service, says MYiOTA, are that it is fast and low cost, with no waiting for pages to load and no bill shock. It also offers ease of re-use, with one-click access to re-use favourite requests. It also enables brands and publishers to easily extend their offering to mobile via a white-label service.
Were committed to providing innovative, user-friendly services that give consumers exactly what they want says Bruce Eley, CEO of iOTA Sphere, the company behind MYiOTA. MYiOTAs SMS style approach to internet content does just that. With no need for a laptop and slow browsers, it revolutionises mobile information and enables users to be in complete control of their costs. With the football season underway, we hope the new football service gives MYiOTA users an incentive to keep coming back for more.