MASTERCLASSING

MYiOTA Makes it Easy

David Murphy

Converged data services company iOTA Sphere has announced the launch of MYiOTA, which is designed to make it easy to get Internet content on to mobile phones.

MYiOTA rapidly gathers content from services including websites, RSS, SMS services, and blogs. It has been designed to enable consumers to easily find out about their favourite team or sport, travel service, or get the latest news, with just a couple of clicks on their mobile. For an initial set-up fee of 50p, the company says, consumers can be downloading mountains of information for free, or a fraction of the normal cost.Links within results allow you to go to the mobile site or click to call for more information.

Many of the MYiOTA services are free and where a charge is applicable the consumer is notified in advance. Typical data charges range from 0.002 to 0.02 per request for information.

Having made a request, information is received and saved within the MYiOTA application, which resembles the familiar SMS format, including Inbox, Sent Items and so on.

Users can pass on the benefits of MYiOTA to their friends with a neat Send to a Friend option. Consumers who recommend MYiOTA to three or more friends are entered into a monthly competition to win an iPod. Because the service is non-subscription, says iota Sphere, consumers are in control of their costs.

MYiOTA has been developed following extensive trials with a diverse cross section of mobile consumers says MYiOTA CEO Bruce Eley. Key to our service is the ease with which it can be used and re-used. In our trials even the older generation found the services useful and simple to use. Information received is saved much like a regular SMS text, into the Inbox. Users can then file their favourite sources of information for one-click re-use, such as familiar train journeys, specific news topics or sports results.

To get the application on your phone, text IOTA to 60060.

YOU MAY ALSO BE INTERESTED IN