Mobile advertising firm MyScreen has agreed a deal with Claro, the Brazilian subsidiary of Amrica Mvil, the largest mobile network operator group in the region, that will see MyScreen deploy its patent-pending mobile advertising solution in partnership with Claro before the end of the year.
MyScreens mobile advertising solution enables brand advertisers to deliver targeted full-screen advertisements to opt-in subscribers at the end of every call. Delivery is based on their demographic and interest profile and the brand advertisers relevance to their specific interests. In return, subscribers accumulate rewards for each ad viewed on their phone. The rewards are redeemable for free services from Claro. Subscribers have full control to define the content they find relevant and are not impacted by interruption to their normal calling behaviour.
