Myspace Re-launches with Updated iOS App and Mobile Site

A beautifully redesigned desktop site, mobile website and iOS app have been unveiled by Myspace. 

The social entertainment network once owned by News Corp and now co-owned by Justin Timberlake first took the world by storm a decade ago as MySpace. The overhauled, picture-led platform has been in beta since last year and launched this week, omitting the large S. There hasnt been an announcement of an Android version, but the mobile website is pretty cool, and the user log in works cross-platform.

In a bid to take on the likes of Pandora, Deezer and Apple’s new iRadio, Myspace on mobile enables its users to stream 53m songs for free or use My Radio to create their own music station. Users can also quickly create GIFs, clearly perceived as a necessity for its Lolcat-loving target audience.

Myspace still exists on ad revenues alone at present and is able to offer Facebook-level targeting to brands using the data it collects on its audience. It is sinking $20m into a rather noisy campaign to welcome young music fans [back] “2 the neighbourhood”, which aggregates music from some 14m large, independent and unsigned artists. The drive will no doubt feature a click-to-download effort via Facebooks ad network.

“The magic of Myspace has always been at the intersection of creative expression, community, promotion, and discovery,” said Myspace CEO Tim Vanderhook. “Myspace aims to power a new ecosystem catering directly to the creative community, enabling artists to manage their digital presence, build an audience, upload and distribute their content, and learn from data all on a single platform.”