Myxer in Blu-ray Move

Myxer, which provides ad-supported mobile entertainment content, has expanded its mobile content delivery platform to include Blu-ray discs, in a partnership with film studio Lionsgate.
Owners of the Crank 2 Blu-ray disc can access exclusive ringtones and mobile wallpapers from Crank 2 directly from Lionsgate Live, a BD Live-based menu system that delivers updateable exclusive content such as commentaries, games, ringtones, wallpapers, trailers and more via a series of on-screen notifications and widgets.
Using a remote control to preview and select mobile content on their TV screens, users can click to send an item to their mobile phone. The offering leverages Myxers technology and Lionsgates latest BD-Live enabled disc.