Mobile entertainment firm Myxer and global animation collaboration Mass Animation are partnering in the first ever day and date theatrical and mobile movie release. The movie in question is Live Music, a 6-minute animated short, which will appear ahead of Sony Pictures screening of Planet 51, a full-length animated movie. Live Music will be available for purchase on mobile on 20 Nov, the same date that Planet 51 launches theatrically. .
Live Music started with the creation of a virtual studio on Facebook and an open invitation to artists around the world to collaborate in the making of an animated short film. Over 58,000 fans worldwide joined the community with 51 finalist animators from 17 countries credited in the film.
Myxer is thrilled to be part of the ground-breaking collaboration, Live Music, as it ties in with so many of our passions – music, innovation and content contributions from tens of thousands of individuals, says Myxer CEO, Myk Willis. The mobile entertainment industry continues to evolve at such a rapid pace; were excited to part of this first-ever simultaneous release in theaters and on mobile.