Nandos partners with Ladbible for ‘Love’s Young Wingman’ content series

Restaurant chain Nando’s has teamed up with social publisher LadBible Group on a multichannel campaign called ‘Love’s Young Wingman’ that leverages the cultural force of each platform to take young lovers under its wings and help them navigate the world of modern dating.

To kickstart the campaign, Nandos and LadBible have matchmade six hopefuls and invited them on a first date at Nando’s for a chance to mix up their dating experience. Enlisting comedian Munya Chawawa to play young loves’ cupid, fans can tune in to watch how things went in the ‘Loves Young Wingman’ content series on Unilad channels. During the three-episode original series, produced and created by LadBibles in-house team, Munya gets to know each hopeful and guides them through the date with in-ear mentoring and cheeky one-liners.

The content series also sees the young couples put Nando’s new Wingman Wednesdays to the test. Wingman Wednesdays offers easily-accessible icebreakers that can be unlocked when Nando’s customers order wings off the menu.

“We’re all about bringing the heat at Nando’s, which is why this campaign was a no-brainer for us,” Nando’s Head of Brand, Hannah Smith.Using our reputation as the UK’s favourite date spot and our irresistible flame-grilled chicken, we have been able to create a playful campaign for our youth audience who we always try to show up for.”

The Love’s Young Wingman campaign is live on Unilad’s Instagram channel now and will be shared across Unilad’s TikTok and Snapchat and Nando’s UK social pages, with a new episode dropping each Wednesday until 8 March. Head to Unilad to watch the first episode of the content series here