Search targeting firm Nano Interactive has launched Nano INSIST (Instant Search-intent Targeting). It enables advertisers to deliver ads based on live searches within the current search surroundings, in real time, with zero latency.

When using Nano INSIST, advertisers have full control of their campaigns and are able to pre-agree search keywords and then deliver against a transparent publisher list. By delivering intent targeting based on pre-agreed keyword searches in a contextually relevant environment, Nano said, advertisers have 100 per cent transparency and can operate in a brand safe and cookie-less environment.

The solution works with the search facility on publisher sites. The advertiser creates a white list of search terms and words they want to appear against on a publisher’s site. Once that search is made, their ad will appear.

Nano Interactive manages its own publisher network. Publishers who want to use Nano INSIST will be offered two simple integration methods; direct via one tag and pre-bid via header bidding. Nano INSIST can be booked programmatically and works across all platforms and formats.

“We want to lead the market in brand safe, transparent, intent targeting,” said Nano interactive co-founder and chief strategy officer, Carl White. “In today’s confusing landscape, it has never been more important to deliver simple and effective online ad campaigns. Nano INSIST allows advertisers to reach active intenders in real time with full transparency.”