NativeX launches APAC-focused DSP

David Murphy

Mobile ad firm NativeX has launched a Demand-Side-Platform (DSP) focused on consumers in China, Japan and the wider APAC market.

The NativeX DSP has been designed to integrate with the most important Chinese internet platforms, as well as exclusive inventory from more than 1,500 mobile app publishers. This is in addition to the DSP being connected to many recognized, global media platforms and networks such as Google, Facebook, Smaato and Rubicon. By combining this increased reach with its existing ad network partners in the US, Europe and LATAM, NativeX said it will be able to deliver campaigns in every key territory.

The NativeX DSP works across desktop, tablet and mobile, all standard operating systems and all ad units, including display, video and native. It offers predictive modelling and customizable reporting through a self-service campaign platform.

“The launch of our own DSP is a significant move for NativeX, as very few DSPs have the ability to deliver campaigns seamlessly across both the Western and APAC markets,” said NativeX marketing manager, Kevin Ford. “There are a host of technical and business challenges in serving a relevant ad to a consumer in California as well as in Beijing. That’s why our DSP has been built and developed with exactly this challenge in mind. Not only are consumers in the APAC region avid consumers of content, but the rise of programmatic in the region also opens up a path for growth that we at NativeX see as the natural progression for our company and the industry as a whole.”