NatWest launches Team GB sponsorship with new ad

NatWest has launched its first Team GB ad campaign in the run-up to the Paris 2024 Olympics.

The new campaign, ‘Whatever your goals, let’s get going’, showcases the power of motivation and momentum in achieving your goals and features Olympic medallists, Asha Philip, Max Whitlock, Emily Campbell, Duncan Scott, Helen Glover and Beth Shriever, alongside colleagues from NatWest.

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It also builds on the bank’s ‘Tomorrow Begins Today’ platform, inspiring people to “take action today for a better tomorrow”.

Developed by lead strategic and creative agency partner The&Partnership, the 60-second spot will run from now and throughout the Olympics in July across all internal and external media channels.

NatWest, Chief Marketing Officer, Marg Jobling said: “Our partnership with Team GB is hugely exciting for us as a business, it is relatable and inspiring for all our customers, colleagues and communities across the UK and I’m incredibly proud to be bringing it to life with the launch of our activation campaign.

“Team GB is full of such incredible talent and inspiring stories – with over 360 athletes across 32 disciplines travelling to Paris in pursuit of their ultimate goal – they are the perfect partner to help us spread the message that whatever your goal, taking action is the important first step.”

She added: “So whether that’s saving for a new pair of trainers or your next family holiday, setting up your side hustle or performing in one of the world’s biggest and most inspiring sporting events – action feels good, and at NatWest, we want to help you achieve those goals. So let’s get started

The&Partnership ECD, Micky Tudor, concluded: “NatWest wanted to inspire the country to get going on their goals.

“So naturally we smashed team GB, a Gwen Stefani banger and Georgia Hudson’s music video approach together. The result is an epic spot that’s full of playfulness and dynamism.”