As Black Friday approaches, app marketers face an increasingly competitive scenario, with rising eCPMs across traditional advertising channels. 

This spike in costs, especially on platforms like Google and Facebook, can limit ROI and strain budgets just when apps need to capture user attention most. To overcome this, app marketers need alternative strategies that ensure visibility without inflated expenses.

The Advantage of OEM Ads During Q4

For app marketers, OEM Android advertising is a powerful solution for reaching high-quality audiences without skyrocketing costs. In 2024 and beyond, OEM marketing will become essential for cost-effectively engaging users, bypassing the steep expenses of social media and search ads. 

By placing apps directly on users’ mobile devices through OEM channels—like those from Samsung, Apple, and Xiaomi—marketers gain a direct line to users already in a browsing mindset, resulting in lower costs and better conversion rates.

Why Choose REPLUG for OEM Advertising?

REPLUG, a Berlin-based app marketing agency, offers a specialized approach to OEM advertising, giving brands a unique opportunity to drive installs and engagement through targeted, fraud-resistant campaigns. Especially during critical sales seasons, REPLUG’s OEM strategies stand out due to:

1. Action-Based Pricing Models: Instead of paying inflated eCPMs, OEM ads allow brands to focus budgets on results, using CPI/CPA models that only charge for actual app installs or user actions, directly boosting ROAS and maintaining cost efficiency.
2. High-Quality, Fraud-Free Traffic: With OEM ads, REPLUG delivers clean, high-intent traffic essential for maximizing holiday season budgets. By prioritizing fraud prevention and transparency, OEM channels provide a reliable path to secure conversions without the challenges often accompanying other advertising platforms.
3. Effective Holiday Targeting: OEM ads allow for precise audience segmentation, meaning brands can zero in on high-intent users in multiple markets. This is particularly valuable during peak shopping seasons like Black Friday, Cyber Monday, and Christmas, ensuring that holiday deals reach users when they’re actively searching and ready to convert.

Making the Most of Black Friday with OEM Ads

To capitalize on the holiday shopping season, here are strategies that REPLUG uses to optimize app success with OEM advertising:

1. Drive New Installs with Exclusive Offers
   Through OEM ads, REPLUG enables brands to promote special first-time user offers directly on users’ devices. This approach ensures your app is visible when consumers are most engaged in browsing and downloading new apps during Black Friday and Cyber Monday, reducing reliance on costly social media ads.
2. Boost Reach with OEM-Powered Push Notifications
   By combining OEM ads with push notifications, you can amplify your app’s visibility on users’ home screens, redirecting them instantly to your app’s store page. This seamless user experience significantly increases the chances of conversion while bypassing traditional ad costs.
3. Enhance Campaign Reach with Influencers and Social Media
   While OEM ads directly drive user acquisition, pairing them with influencer campaigns on social media can further boost engagement and in-app activity. OEM ads secure initial installs, and influencers engage users, creating a comprehensive acquisition strategy.
4. Leverage Email Marketing for Cross-Channel Success
   Email marketing complements OEM ads by re-engaging users who have previously shown interest. For example, REPLUG’s OEM clients have successfully combined in-device visibility with tailored email offers, creating a cohesive Black Friday experience that maintains brand presence across multiple channels.

Contact us today for your tailored solution. See next-level growth for your app.

Black Friday Success Stories with REPLUG’s OEM Ads

REPLUG has repeatedly delivered strong results through OEM advertising for e-commerce clients, especially during peak shopping seasons. By tapping into multiple OEM platforms and using data-driven targeting, REPLUG helped reduce costs and provided clients with fraud-free traffic, increasing conversions on iOS and Android. 

For brands aiming to capitalize on Black Friday, REPLUG’s OEM strategies offer an efficient way to engage users who are already in a buying mindset.

Plan Ahead: Reach Users Across Key Holiday Dates with OEM Ads

Q4 shopping events like Black Friday, Cyber Monday, and Christmas make this season crucial for e-commerce apps. OEM ads provide direct access to users at critical moments without relying on expensive ad formats. Here’s how to maximize your impact:

• Reach Users on Black Friday – Nov 29, 2024
• Capture Cyber Monday Shoppers – Dec 2, 2024
• Drive Sales Through Christmas – Dec 25, 2024

OEM ads are designed for peak performance during high-demand periods, ensuring better returns by reaching engaged users in holiday shopping mode.

Looking Beyond Black Friday: Long-Term Potential with OEM Advertising

While Black Friday and Cyber Monday are ideal for OEM ad campaigns, these strategies also support year-round growth, extending benefits to events like Singles’ Day and other major global shopping events. With OEM ads, brands can build a consistent, strategic approach to driving app installs and user engagement beyond the holiday season.

You tell us your goal; we optimize your campaigns for success. Reach out to us today.