NBC Universal is using JAGTAG, a mobile 2D barcode solution that does not require an application download to deliver optimized multimedia content to mobiles, for an in-booth sweepstake to promote NBC Universal's presence at the Consumer Electronics Show (CES), which opens today in Las Vegas. NBC Universal is the official broadcast partner of the event, which runs until Sunday.
CES attendees will be able to enter the sweepstake when they visit the NBC Universal booth (Central Hall No. 9836), by snapping a photo of a specially-created NBC Universal JAGTAG, which will be displayed on screens in the booth, and sending it via MMS, on any camera-equipped mobile
For NBC Universal, being at CES is all about interacting with attendees, and demonstrating that fundamentally, great content is what fuels all the cutting edge technologies rolled out every year at the show, says NBC News Vice President, Mark Lukasiewicz. Having the JAGTAG interactive opportunity is a great way to engage our booth visitors, and to offer them a prize that connects with our coverage of the Vancouver Games, just a few weeks away.
JAGTAG-powered multimedia requires no application download and works across all US networks and mobile phones with a camera. In addition to multimedia content and information about the games, NBC Universal will deliver coupons discounting 2010 Olympic Winter Games merchandise available for purchase on NBC Universal's Olympics website (www.nbcolympics.com). NBCU's booth at CES is themed around the company's upcoming multi-platform, multi-network coverage of the Vancouver Games.
2D brandcodes can be created quickly to fit any brand marketer's need to extend their campaigns and create a call to action with engaging, consumer pull-initiated multimedia content to the mobile, says Ken Graffeo, Business Development Executive for JAGTAG.
JAGTAG has previously powered mobile campaigns for brands including Fox Home Entertainment, Sports Illustrated, Toyota and Yahoo!