Neal’s Yard Remedies has launched a mobile-optimised website. The site, created by Usablenet, is a streamlined version of the Neal’s Yard Remedies website that is optimised for all web-enabled mobile phones.

Neals Yard Remedies specializes in organic natural health and beauty products. It opened its first store in Covent Garden in 1981, and was the first company in the UK to sell certified organic essential oils.

The new mobile site features full browse and search functionality, ecommerce capability, and a sleek UI design that works on all web-enabled phone. Other features include a store locator; Contact Us and Feedback; ‘Join our mailing List’ option; product description pages; advanced Google Analytics; and a secure checkout facility.

“With so many people now shopping via their phones, a mobile site was the next step for us in terms of delivering organic excellence,” says Kate Hodgkinson, head of CRM at Neal’s Yard Remedies. “We’re excited to make our site more accessible to both new and existing customers.”

The mobile site can be accessed at: www.nealsyardremedies.com from any web-enabled mobile device.