Research conducted by recruitment communications company TMP Worldwide with TARGETjobs shows that there is willingness for recruitment information to be received via the mobile. 34% of undergraduates said they would be fairly relaxed about receiving information in this way, while 13% said they would be keen to receive recruitment information via their mobile phone.
TMP believes there is tremendous potential to use shortcodes, enabling job-hunters to text in to the shortcode to register their interest in receiving further information about specific jobs. It adds that companies can also provide text alerts to jobs that match an individuals requirements; capture candidates details so that information can be sent to the respondents email; push out links to a recruitment website, where candidates can find out more information about available jobs; and use proximity marketing via Bluetooth beacons at recruitment events, such as graduate fairs, to attract potential applicants to come to a stand
The mobile phone provides a great way for organisations to start and continue a conversation with potential candidates, says Dave Coombs, Regional Head of Digital Media at TMP Worldwide. Innovative organisations are beginning to keep in contact with active job seekers and applicants from people registering their interest, through the application process, job interviews and during the dead time between job acceptance and starting in the new company. The UK is one of the largest users of SMS, but organisations have been slow to recognise the opportunities that mobile presents as a recruitment channel. It is time that this changed.