Nelson Mandela Charities Turn to Text

To celebrate the 90th birthday of Nelson Mandela, his charitable organisations have come together to launch an international premium SMS service, allowing millions to text their own birthday message to the former South African president.
A mixture of shared and dedicated PSMS shortcodes have been set up in over 20 countries around the world, including the US, UK, South Africa, Australia, Spain and Germany, as well as many African nations, making this one of the biggest premium SMS fundraising initiatives ever staged.
Well-wishers text their own message to the specific shortcode in their country, receive a return thank you message complete with unique PIN allowing them to view their message securely online on a dedicated website. The site also contains a raft of celebrity messages both written and filmed from Nelson Mandelas supporters around the world.
The Birthday Wishes campaign launched on Monday in the majority of territories, and coincides with a 90th birthday concert being staged in Londons Hyde Park on 27 June. The concert will be broadcast internationally on television, radio and online and will see numerous stars echoing the call to action to Text Nelson Mandela Happy Birthday. The campaign runs until 18 July, which is Nelson Mandelas birthday, culminating in a card being presented to him in South Africa noting the number of messages received.
Managed by Nelson Mandelas HIV/AIDS global awareness campaign, 46664, all profits received from text charges will go to the Nelson Mandela Legacy Trust and other charitable organisations supported by Mr Mandela. These include The Nelson Mandela Childrens Fund, The Nelson Mandela Foundation and the Mandela Rhodes Foundation.
We are delighted to be launching this campaign, allowing so many people around the world the chance to wish this extraordinary man happy birthday, says 46664 International Director, Tim Massey. A text-based service allows more people to feel part of the celebrations in a very simple way, and we hope will raise significant revenues to support the ongoing work of the charities that bear Mr. Mandelas name and 46664.
The charity has taken telecoms advice on setting up the complex international campaign from Telecoms Consultant Tim Williams and Naqada. Running on a system built and managed by UK based Mediadeck, the campaign has been enabled by SMS aggregators Sybase 365, mBlox and Digital Services Group in South Africa.
46664 concert sponsor Zain has also assisted in switching on the campaign across its African territories. A customer care service has been provided by Mediadeck, with support from Elephant Talk, Mediatel and North West Nevada Telecom. With web design and build by V&H Sistemas Informticos in Argentina, WAP site design by Adfrap in the UK and hosting by Rackspace the Birthday Wishes Campaign is one of the first truly global charity PSMS services ever launched.