NeoMedia Announces Scandinavian Deals

Two Scandinavian mobile marketing agencies have signed strategic agreements to licence NeoMedia Technologies barcode-reading technology.

Mobiento and MORE Mobile Relations will incorporate the NeoSphere code creation and management services into their offerings. The services make it easy to build freestanding mobile barcode campaigns or include mobile barcodes in integrated campaigns.

“Brands are investing in mobile marketing services and we believe that the time has come for a serious approach to mobile barcoding,” says MORE Managing Director, Martin Edwall. “We have chosen the partner with the most compelling offering – NeoMedia.” 

Fredrik Oscarson, Co-founder and Creative Director of Mobiento, says: “As a creative mobile agency, our clients are seeking innovation and creative solutions for their mobile marketing activities. We believe mobile barcodes are a very interesting alternative to other mobile response mechanisms.”

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