NeoMedia Technologies has signed a co-marketing agreement for its flagship direct-to-mobile-web qode technology with Infomedia Services, a UK-based provider of mobile services to companies including Microsoft, Play.com and The Carphone Warehouse.
InfoMedia will also support NeoMedia in its UK marketing efforts by providing outsourced services, including mobile website and portal design; support services, including the hosting of destination mobile sites linked by qode; and mobile payment.
The first joint effort between NeoMedia and InfoMedia will be to support ONE Water, the cause-marketing water brand which will next month become the first European product to use NeoMedias qode application on its packaging, to communicate with customers via the mobile Internet. More than 5 million bottles of ONEWater bearing qode-enabled smart codes are due to be delivered to more than 4,000 retail outlets throughout the UK in December. The smart codes will take a consumer directly to a ONE Water mobile Internet site when snapped by a compatible cameraphone.
NeoMedia Mobile President Martin Copus says InfoMedia will market qode to its own customers, and work to qode-enable its direct-to-consumer content offerings, including its Partymob.com website,  which offers ringtones, logos, wallpapers and games. Since the launch of its Partymob.com content brand in 2001, InfoMedia has successfully delivered more than 25 million items of mobile content across over 100 operators spanning 45 countries. InfoMedia was the first UK company to sell a polyphonic ringtone, and the first to sell a mobile JAVA game direct to consumers. InfoMedia will use qode as a major tool for mobile website discovery for the portals it has developed for client organisations.
InfoMedia is justifiably proud of its record of growth and achievement says Copus. InfoMedia currently holds more than 250 active content licenses with IP owners including major record labels, film studios, game publishers, image libraries and news agencies.This co-marketing agreement brings together mobile industry leaders. Both companies are excited about our future together in helping establish qode as a key tool in the UK for fast-tracking publishers, marketers and their users and customers direct to content and digital assets on the mobile Internet.

European Debut for qode with ONE Water Campaign. Read.