Nescafe Gets Into Augmented Reality

Nescafe has launched a free Augmented Reality app for Android and the iPhone in Chile. The channel, which uses the Layar AR platform, was created by digital agency Wunderman Chile, and enables users to discover places and events within 5km of their current position. After downloading the app, users simply enter a keyword, (e.g. ‘Music’) and point their camera in any direction to see relevant places and events displayed on their phone.