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Nestle Rolls Out QR Codes in Denmark

Andy Penfold

Nestle ice cream brand Hjem-IS has launched a marketing campaign based on QR codes. 

Hjem-IS, which operates in Scandinavia, has worked with QR marketing company Paperlinks to create a campaign based around the Tour of Denmark, a major international cycling event. 

The campaign offered coupons to the 500,000 attendees via a custom QR code displayed on promotional materials. 

"The Hjem-IS brand is a mobile business through and through, as our model relies upon vans to deliver joy to customers whenever, wherever," says Jes Nordentoft, Nordic business developer at Hjem-IS, a Nestle company. "Now, we are taking our mobile model to a new level with Paperlinks, which will give our customers quick and easy access to promotions and loyalty club information, as well as the ability to order, purchase and set up delivery of ice cream with just a few clicks. Delivering ice cream on a whim, whenever the customer's need emerges, is crucial for business, and mobile commerce allows us to deliver on demand."

The QR codes take users to a mobile landing page, where they can see deals for two rotating ice cream products, purchase ice cream for delivery, sign up for loyalty schemes, and display the relevant QR code on the screen for others to scan. 

"Large brands are increasingly seeking to integrate QR codes into their marketing and mobile commerce efforts, and they are realising the limitless potential it offers," says Hamilton Chan, CEO of Paperlinks. "QR codes have already found their place in offline-to-online advertising, marketing and information exchange, and the possibilities for mCommerce, as exemplified by this campaign with Hjem-IS, are just now bubbling up."