NET-A-PORTER Launches Shoppable Print Mag

Net-a-porterNET-A-PORTER is launching a womens print magazine that enables readers to scan clothes using the companys app and then buy them direct from the fashion website.

The magazine, featuring art, culture, beauty and travel, as well as fashion, will be on news stands across the globe, available six times per year.

If the desired item is not stocked by NET-A-PORTER, the shopper is taken to the relevant brands ecommerce site. The magazine costs £5 in the UK or $9.99 and works with the NET-A-PORTER iOS and Android apps.

The company is also launching a companion digital magazine, available in Apple Newsstand and in the Google Play store, where people can buy likewise buy the products they like direct from NET-A-PORTER. This will go live on 14 February.