Mobile marketing firm MADS has announced the integration of its MADS ONE mobile marketing platform with Netbiscuits mobile website publishing platform, enabling all Netbiscuits publishers to monetize their sites utilizing premium mobile ad campaigns via the MADS network of over 20 global ad sales agencies. The
MADS ONE mobile marketing platform also allows publishers to backfill bulk ads from all major performance networks, including AdMob, Google, BuzzCity, InMobi and Quattro Wireless. Netbiscuits has expanded its Ad Banner Biscuit to ensure that all portals using the Netbiscuits software platform can easily deliver MADS ads.
The mobile web is changing the way we live, work, and play and the customers utilizing our platform are taking full advantage of it,” says Netbiscuits CEO, Michael Neidhoefer. Our partnership with MADS gives our publishers an additional option to monetize their mobile sites by tapping into MADS existing ad sales business network of premium ad sales partners with a strong footprint in Europe.”