Mobile analytics and device detection firm Netbiscuits has appointed Daniel Weisbeck as its new CEO, succeeding the companys co-founder Michael Neidhoefer.

Weisbeck, who previously held the joint role of CMO and COO at Netbiscuits, will also become a member of the board of directors.

“Daniel is the right person to lead Netbiscuits into the next stages of its growth,” said Neidhoefer, who will be assuming the role of non-executive chairman of the board and pursuing other entrepreneurial opportunities.

“Since joining Netbiscuits in 2012, his vision for the company has impacted all aspects of our strategy. I and the Board feel it is the right time to make the shift in leadership. The combination of Daniel’s vision for the mobile web as well as his directional focus on innovation in marketing and IT tools make him the right choice for Netbiscuits next chapter of growth.”

The announcement comes ahead of Netbiscuits October product launches, which the company says have been spearheaded by Weisbeck from the outset.