Netbiscuits, which describes itself as a leader in “software solutions for adaptive web development” has announced a rebrand, designed to accentuate the company’s mission to enable a universal web experience across any device. The rebrand follows a $27m investment it received last October.

Netbiscuits says its software solution is well placed to enable the enhancement of enterprises’ mobile web strategies, allowing companies to maximise their web experiences for customers, employees and vendors across every device on the market.

Netbiscuits’ platform leverages rich contextual data from the device profile, operating system and browser type, providing real time information on features such as touch capabilities, connectivity and whether GPS has been enabled. This, it says, allows for tailored and targeted experiences that deliver greater user engagement, customer loyalty, conversion rates and revenues, while minimising cost and redundancy.

Founded in 2000, the company employs more than 150 people, and has offices in the UK, US, Germany, Singapore, and Australia. The Netbiscuits platform hosts more than 300,000 mobile websites for brands such as MTV Networks, eBay, Google, PayPal and Coca-Cola, and delivers up to 10bn pages and content items each month.

The company says it expects mobile traffic across its platform to continue to increase significantly, with mobility now firmly established as a priority for enterprises that have realised its role in the success or failure of their operations.

“Were at a tipping point in our industry. The web is not going mobile, it’s already mobile,” said Michael Neidhoefer, CEO, Netbiscuits. “Working with pioneering global organisations, our company – and the industry we work in – has been transformed over the past 12 years and our new branding reflects this. Netbiscuits delivers the ‘Universal Web’, resulting in a consistent brand experience, no matter what device users are browsing on. Our rebrand cements our mission to drive the mobile web forward by enabling enterprises to deliver a superior mobile experience.”