Netsize announced the launch of mMarketing V3.0 for the North American market. Netsize mMarketing is a web-based solution for corporate mobile messaging and mobile marketing campaigns.
With over 89% of the US population carrying a mobile phone and the increased capability of new Smartphones, consumers are looking to their phones for more information and expecting their favorite brands to deliver relevant content to them, says Netsize CEO, Stanislas Chesnais. The mMarketing platform provides an easy way for companies to build innovative services and engage with customers on the go.
mMarketing version 3.0 includes an optimized user interface that simplifies campaign management, progress tracking and monitoring of contacts, which Netsize says makes the solution easy to use for even novice users. It adds that the solution can be fully customized to fit a customers corporate branding. Application Programming Interfaces (APIs) are provided, which enable the use of mMarketing by other software programme, such as enterprise CRM and ERP systems, and email solutions.
mMarketing is delivered as a software-as-a-service (SaaS) solution and supports all popular web browsers. It is part of the Netsize SaaS Portal, where customers manage their accounts, access technical support and have tools at their disposal to analyze messaging usage. The portal also provides marketing intelligence on the mobile market.