Cloud-based financial and omnichannel software provider NetSuite has acquired eCommerce solutions firm Venda for an undisclosed amount.

The acquisition of the London-based Venda supports NetSuites expansion into the European market. Vendas platform already serves brands such as Tesco F&F Clothing, boohoo.com, Laura Ashley, TK Maxx and Arsenal Football Club. NetSuite hopes that by combining capabilities with Venda, it can deliver unprecedented capabilities to help businesses provide seamless, omnichannel commerce experiences.

“Venda pioneered the concept of bringing commerce to the cloud and their expertise in support the needs of companies throughout Europe is a perfect match for NetSuite as our customers begin to adopt our SuiteCommerce omnichannel platform around the globe,” said Zach Nelson, CEO of NetSuite. “By combining Vendas deep customer insight and years of experience delivering a real-time, scalable commerce platform with NetSuites cloud leadership, we can bring new capabilities to B2B and B2C companies of all sizes and transform how they run their businesses.”

“Venda has incredible technology, employees and customers,” said Eric Abensur, CEO of Venda. “Combining those attributes with NetSuites scale and leadership in cloud ERP and CRM technology, we are well positioned to meet the needs of our customers and execture on our vision of global commerce.”