Tapjoy has partnered with Nettalk in order to offer free calls as a reward for engaging with ads.
Most commonly, Tapjoy's 'value exchange' model offers in-app currency or items in exchange for viewing ads or signing up to linked services. With this partnership, users of Nettalk's Connect Talk app on iOS and Android can earn 'Talk credits' which can then be redeemed to make free calls to landline or mobile numbers anywhere in the world.
“By partnering with Tapjoy, we will be able to not only provide our service to more consumers across the globe, but also drive revenue and engagement for our app,” said Nicholas Kyriakides, COO of netTALK. “Our primary mission is to give consumers freedom when it comes to communication and to ensure that they never pay a monthly phone bill again. Tapjoy will help make this a reality while enhancing our already easy-to-use products.”