mGage

NeuStar Delivers Mobile IM for 3 in Macau

David Murphy

NeuStar has revealed that it has facilitated the rollout of Windows Live Messenger with 3 Macau as part of 3s X-Series brand, building upon the success of the Mobile IM (Instant Messaging) service with 3 Hong Kong.
Expanding on its successful partnership with the 3 Group in Europe specifically in the UK, Ireland, Sweden, Denmark, Austria and Italy NeuStar worked with 3 Hong Kong and 3 Macau to implement and launch the popular mobile IM service. As a result of these new partnerships, 3s subscribers are able to access Windows Live Messenger to communicate with friends and family from their mobiles.
Innovative operators like 3 Hong Kong and 3 Macau have recognised the value of providing Mobile IM services to their users and giving customers new and innovative ways to communicate, says Allen Scott, General Manager of NeuStar Next Generation Messaging. We are delighted that our successful relationship with 3 is being strengthened in Asia.
Scott points out that NeuStar is now working with more than 30 operators worldwide to make mobile Instant Messaging a reality.
This year, we have seen many leading operators successfully launch these services to their user bases, he says. Mobile IM is poised to become a truly mainstream service in 2008.
NeuStar has a long-standing relationship with 3. It implemented the rollout of 3 UKs Windows Live and Yahoo! Messenger services. 133 million messages were sent across the 3 network via Windows Live Messenger in June 2007 alone.
NeuStar notes that it works with more operators worldwide than any other company offering Mobile IM services. The success of the Windows Live Messenger service on 3s network, it says, is further proof that mobile consumers will readily adopt familiar services that are easy to use and suitable for the mobile environment as operators make these services available.