Neustar Handed Digital Rights Locker Brief

The Digital Entertainment Content Ecosystem (DECE) has selected Neustar to provide a clearinghouse solution for the industry consortium. Neustar will develop and manage the consortiums Digital Rights Locker, a cloud-based authentication service and account management hub that provides consumers with access to their digital – including mobile – entertainment. The launch of the Digital Rights Locker is targeted for the second half of 2010.
DECE is a consortium of leading entertainment, consumer electronics, and technology companies and retailers dedicated to developing the next generation digital media experience based on open, licensable specifications.
Security, scalability and flexibility are key requirements for us in building the digital locker service for DECE, says Mitch Singer, Chief Technology Officer at Sony Pictures and president of DECE. Neustar has a track record for handling complex technological challenges across large operations from governments to massive enterprises in a secure, seamless and neutral manner.
Neustars data management technology, infrastructure and customer support will power DECEs Digital Rights Locker solution, providing consumers with access to all of their DECE-compliant movies, TV and other entertainment in one place; managing access to the content in the account; and registering or updating different devices for playback. DECE will provide open application programming interfaces (APIs) that allow any participating web-enabled storefront, service or device to integrate access to the Digital Rights Locker into their own consumer offerings. Additionally, the Digital Rights Locker will be accessible from the DECE-branded site.
DECEs digital ecosystem needs are right in Neustar's wheelhouse, explained Jeff Ganek, chairman and chief executive officer at Neustar. As a neutral third-party interoperability provider, we excel at enabling markets and helping industries realize their digital ambitions. We look forward to working with the consortium in its effort to empower consumers.
Theres a full list of DECE member companies here.