Creative agency Neverland has announced the promotion of Managing Director Josh Harris to the newly established position of CEO.

In this role, Harris will prioritise creative innovation, client engagement, and team development to drive the agency’s growth and evolution.

As CEO, he will continue to lead business growth while placing significant emphasis on attracting a more diverse range of talent to both the agency and the wider industry.

He will collaborate closely with co-founders Jon Forsyth and Simon Massey to enhance Neverland’s current capabilities, ensuring added client value and supporting the agency’s expansion through its recently launched franchise model, Imagine Neverland.

He previously served as Neverland’s Head of Client Service for one year before taking on the role of Managing Director for the past two years.

During this time, he has been instrumental in driving the agency’s growth and strengthening client relationships with key accounts such as Rightmove, Entain, Kopparberg, Innocent, Age UK, Which?, and the newly acquired Parkdean Resorts.

Prior to joining Neverland, Harris held significant roles including Managing Partner for British Airways at Ogilvy and Partner for Amazon at Joint.

Harris said: “I’m lucky to have found myself at the right place at exactly the right time. It’s rare in our industry that you really get to see what you’re made of.

“This is one of those moments and I’m very excited to see what we’re capable of as a team with nothing to lose. Thank you to Jon, Simon and everyone at Neverland for the opportunity.”

Jon Forsyth, Co-founder & CCO at Neverland, commented: “As Neverland sets sail towards new, exciting horizons, it is time to acknowledge the talent that has got us here and let them take the wheel. Josh has demonstrated not only an ability to lead, but to navigate the agency’s success beyond the normal conventions of growth.

“He is a next Gen super CEO and has already assembled a team of avengers that will define a new type of agency value. Simon and I will continue our drive for the business, devoting even more time to client relations, driving new business, and growing the Imagine Neverland franchise business.”