Fashion retailer New Look has launched an app for iPhone and iPod touch. 
The app, developed by Mobile Interactive Group (MIG), offers users a magazine-style experience, featuring fashion advice and information from ‘New Look Daily’ (a daily fashion alert) plus exclusive offers, which users can share via Facebook and Twitter, and a store-locator.

Once in-store, there’s a barcode scanner to access more information about products. Users can also check whether items are available in a specific size or colour by connecting to the New Look mobile commerce site, which opens within the application.

“For New Look, mobile is not simply a bridge between our online and offline properties, but a channel through which we can actually enhance the customer experience, whether online or in-store,” says New Look multichannel director, Dom McBrien. “We are excited about the launch of the New Look iPhone app, and feel that it complements our mobile commerce site excellently. The ability to combine the latest trend information with scan in-store barcodes and order through your mobile takes us another step closer to our vision of providing an exemplary multi-channel customer experience.”