New SodaStream campaign asks viewers to imagine sparkling creations

Retro fizzy water brand SodaStream has launched a new multi-channel media campaign with the tagline ‘If You Can Dream it, You Can Stream It’.

Its creative angle is to remind consumers of the many drinks they can conjure up with a SodaStream sparkling water maker. Sodastream says it leans into the brands wider Push for Better global positioning and brand purpose – demonstrating how the simple push of a button can set a world of change in motion.

The 30-second video, created by Energy BBDO, puts viewers inside the SodaStream bottle and its carbonation bubbles. Its mantra is: “no matter your dream, you can make it a reality with SodaStream.”

The campaign will be featured across video-on-demand (VOD), digital and social media channels such as Facebook and Instagram.

Tiago Alves, managing director UK and Ireland at SodaStream, said: “Our new Dream It, Stream it campaign inspires individuals to imagine new sparkling creations, showing how with SodaStream no dream is to big and the flavour possibilities are truly endless.

“We believe this campaign truly embodies the spirit of our brand, and we cant wait to see the incredible ways in which our customers will reimagine their world with SodaStream.”