Experiential technology agency New Toy has been appointed by O2 to deliver SnapBooth interactive installations which will enable thousands of fans attending gigs at O2 Academy venues located in major cities throughout the UK, to be part of an engaging experience and a unique online community to share their experiences with friends and family post event.
New Toy designed the SnapBooth experience for O2 alongside creative agency PD3. Its an interactive installation that spans experiential, digital, mobile and social networking platforms.  O2s aim is to enhance the gig-going experience and deliver a unique personalised brand experience to thousands of avid music fans, whilst preserving the heritage and personality of each venue.
Inside the O2 Academy venues, the SnapBooth experience invites fans to take their photo in a bespoke photo booth with touch-screen interface. These snap shots are then sent to photo wall, with a set of digital screens displaying a revolving series of pictures taken at that event.
Every fan who interacts with the SnapBooth will also receive their photo directly to their mobile phone and post event the images are uploaded to the venues Facebook Group, enabling participants to share and extend their personal experience with a wider group of friends. The experience is free to all O2 and non O2 customers.
We have launched Snapbooth in 10 of our O2 Academy venues throughout the UK, says
O2 UK Music Sponsorship Manager, Jasmine Skee. Having worked with New Toy on previous experiential projects, we knew their installations delivered engaging experiences for our customers. O2 is synonymous with music and will continue to adopt innovative technology that allows customers to form online communities and share their experiences.
Christopher Smith, MD of New Toy said, Its great to work with O2 on their exciting live music venture. Its given us the opportunity to design and deliver a unique, engaging experience for music fans across live, mobile and digital channels.