New Visa ad encourages Gen Z to start side hustles

Visa has partnered with LADBible and The Sidemen to launch a new ad aimed at encouraging young people to pursue side hustles.

Featuring The Sidemen, the film intends to offer practical advice and support to budding entrepreneurs.

LADBible Group executive creative director LA Ronayne, said: “We’re all so proud to be continuing our partnership with Visa for a fifth year. This time, we’re giving our highly engaged Gen Z audience inspiration and advice from incredible young entrepreneurs, who are out there making finances work on their terms.

The campaign will run on TikTok and Instagram across LADBible, Tyla, and FOODBible, along with onsite amplification at LADBible.com, targeting an audience of 46.5 million.

The TikTok Shop content series explores the ups and downs of starting side hustles and demonstrates how products can be promoted through the TikTok Shop Showcase.

Visa Europe’s chief marketing officer, Kim Kadlec, expressed: “We’re thrilled to partner with LADbible and The Sidemen for an innovative campaign that champions the entrepreneurial spirit of young side hustlers.

“Our research highlights the thriving nature of passion-led side hustles, and by spotlighting dynamic young entrepreneurs and providing secure payment solutions that enable their growth, we are proud to contribute to their success.”

“This collaboration underscores our ongoing commitment to supporting small businesses and empowering the next generation to innovate and reach their potential.”