New Visions Comes to MAMA

MAMA Group plc, which operates a number of live music venues, including the Forum and Hammersmith Apollo in London, and the Barfly chain of music venues around the UK, has appointed New Visions Mobile as its mobile ad sales, technology and social network partner. The deal will include the building of mobile WAP sites for venues, the collection and management of mobile data, and the use of this data to create mobile marketing campaigns focused on driving ticket sales.
New Visions Mobile will also be building a number of social networking applications across MAMA-owned media properties and venue websites, to allow club-goers and music fans to engage and build communities on a regional, genre and venue level.
New Visions will deploy its OurTribe social networking platform, a mobile and web-based white-label platform that enables users to interact with each other while at home, at work or on the move. The service is fully integrated with New Visions NVm ad serving platform, that serves standard ad formats to web and mobile browsers
We have a significant volume of traffic across all our digital properties, focused on what gigs are on and where, says Adrian Coultas-Pitman, Managing Director of Digital and Media at MAMA Group. Were now offering them a complete platform to further engage with other fans and to hook up with new friends at gigs, events, and to share new music and their experiences.
New Visions Director Julia McNally adds:
When we launched the social network platform our first roll out was with Kylie Konnect. Its been a huge success with fans who want to have a direct relationship with the artist via their mobile and PC, and thousands of fans have signed up and are actively communicating with each other. The MAMA Groups venues play host to so many leading artists and bands and theyll be able to interact with their customers in a unique way that allows them to quickly gain insights into what those customers really want.

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