Mobile marketing company New Visions has joined forces with its technology partner Cube:80 to form New Visions Mobile. The two businesses have worked alongside each other for over five years, and say the merger is a move to capitalise on the growing demand for mobile marketing services.
Full service mobile agency New Visions specialises in supplying mobile marketing and media services to brand owners, publishers and the music industry. Its clients include EMI, Warner Bros, Universal Music, Harper Collins and Global Cool.Cube:80 specialises in supplying technology that allows agencies like New Visions to build mobile Internet sites, and create mobile download and marketing campaigns.
We started out as a technology-agnostic mobile marketing agency, says New-Visions Director and Co-founder, Julia McNally. This always allowed us to select most advanced available technology, providing the best solutions to our clients. However, it became apparent that the Cube:80 platform was always ahead of the rest with their innovation. No other platform combines content management, automated transcoding, all forms of mobile DRM, WAP and web creation tools with PSMS, PayForIt, Credit Card and PayPal billing, along with Loyalty schemes and PIN code redemption facilities in one package.
Caroline Walton, Director of Operations adds New-Visions has helped shape the Cube80 platform over the years, which has been constantly developed to serve the needs of clients such as EMI Music and Harper Collins. They have built our loyalty engine and integrated our download kiosks into the network operators and winning a MEFFY at the Mobile Entertainment Forum awards this year for the Lily Allen Mobile Club is testament to the capability of the combined businesses.
McNally adds that the main motivation for the merger is to expand and grow the business.
The new company offers a broader range of advertising and marketing solutions by integrating specialist skills, she says. Weve already secured business in the USA, and we see this as a huge opportunity for us. Were seeing huge demand from brands, publishers and the music industry, who want to promote their products and content on mobile and also want deep integrations into their existing business. The new combined company is now able to better meet these requirements
Both companies boards have approved the deal, which will see New Visions Mobiles head office based in Soho, London. In addition to the existing North American office in Vancouver,there are immediate plans to set up a sales office in New York.
McNally and fellow Co-founder Caroline Walton are board members of the new company. Chris Jackson who joined Cube:80 as CEO in June after spells as VP, Strategy at Nokia, and VP for GSM Product Management in Motorolas phone division, has been appointed CEO of New Visions Mobile. He says:
This is a very exciting time for New Visions Mobile, combining the expertise, knowledge and technology of the two companies, built up over the past fiveyears, will create an unbeatable offering as this market expands.
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