A university in New York has launched a course that teaches mobile marketing techniques using an mLearning platform.
The course at The New York University School of Continuing and Professional Studies (NYU-SCPS) uses an mLearning platform to allow students to participate on mobile devices for this online learning experience. The app element of the course is hosted on the free app store GetJar.
The Mobile Marketing for the Small- to Medium-Sized Business course will teach students to create, publish, and distribute mobile content to gain a competitive advantage. It will help small- to medium-sized business (SMB) professionals plan, create, and deploy mobile marketing on a limited budget, timeframe, and skillset, says the University.
“This truly unique course is a great example of the forward-thinking programs we have at NYU-SCPS,” says Renee Harris, academic director of the marketing and public relations continuing education programs. “By utilising the app as part of the course, students can visualise the opportunities mobile apps can bring as well as learn how to effectively integrate mobile marketing as a part of their overall brand and business strategy.”
The coursework is delivered in an online format and via the students mobile device through a cross-platform web application. The app will deliver weekly coursework content, feedback quizzes, and provide an on-the-go interactive platform for the course. Students will learn to harness the communicating features of video, RSS feeds, blogs, and Twitter in their marketing mix. 
“Its fitting that a class on mobile marketing would use mobile as an integrated means to teach and learn course content as well as to promote and market enrollment,” says course instructor Angelo Biasi, a specialist in mobile marketing at SMART Marketing Solutions. “Like social media marketing, SMBs are seeing mobile marketing as a necessity to their tactical marketing mix. By arming them with the tools, best-practice techniques, and strategies for any phone, NYU-SCPS is taking a leadership role in supporting this important segment.”
The course app was developed in partnership with DIDMOs Magmito app creation tool.
