NewNet Communication Technologies, which specialises in mobile messaging and network signalling solutions for wireless, IP, and wireline networks, has completed the acquisition of 3ple-Media, which provides multimedia messaging solutions to wireless operators worldwide.

3ple-Media’s award winning Mercury platform enables operators to implement cost effective, media rich campaigns such as live media broadcast mobile advertising, streaming video and premium content subscription services.

Mercury’s service compilation layer supports rapid development of multimedia campaigns, such as mobile advertising and streaming media services that enrich the subscriber’s experience. Operatprs are in full control of content creation and can launch campaigns supported by sophisticated platform services and analysis tools, the company says.

“Our acquisition of 3ple-media will enable NewNet to offer an advanced next-generation messaging solution to service providers, enhancing our competitive position and accelerating our commercial growth,” says NewNet CEO, Ron Pyles. “The Mercury platform will enable carriers to achieve greater subscriber satisfaction.”