News in Brief

Occasionally here at Mobile Marketing Magazine, we get swamped with the amount of stuff going on, so here is one of our occasional News in Brief roundups

Mobile entertainment and personalisation firm Myxer has signed a deal with EMI Music that will make the labels digital repertoire of full track music, music videos, images, ringtones and other EMI Music entertainment content available to music fans in the US and Canada.
EMI Music is the first major label music company to make its digital entertainment catalogue available on Myxers mobile Internet platform. EMI Music and Myxer will also leverage Myxers customizable mobile web platform to create artist-branded mobile sites to help create better connections between EMI Music artists and fans.
Adobe Systems has announced that Adobe Flash Professional CS5 will enable developers to create rich, interactive applications for the iPhone and iPod touch. The company says that developers will be able to use Flash Professional CS5 to export applications for the iPhone, leveraging the same source code used to deliver applications across desktops and devices for Flash Platform runtimes Adobe AIR and Flash Player 10. The new functionality opens iPhone development to millions of designers and developers who currently use Adobes Flash authoring tools.

mBlox has celebrated its 10-year anniversary in the mobile industry by publishing a timeline of its key moments over the past 10 years and mapping them against some of the most significant developments in the history of mobile messaging.
Key points on the timeline include 2002, when mBlox commissioned the industrys first carrier-grade short message center; 2005, when MasterCard and mBlox launched the first global mobile fraud detection solution; and 2009, when mBlox launched free-to-end-user messaging in the US.

Fonerola has launched its first mobile application, Fonercall. Available for free at the Apple App store, the app enables mobile iPhone users to save money on international and long distance calls by routing calls over the Internet via the devices built-in wi-fi radio.  
To use the app, you need to buy Fonercall minutes, which are available via the Fonercall website, or in Fonercall Juice Packs, available in $10, $25, $50 and $100 denominations, at selected retailers. 
Ziva Software has announced the global launch of its mobile answer service Users across the globe can use to find answers to local queries (hotels, shops, places of interest, etc.) and media queries (music, video, images, etc.). 
According to Ziva, provides mobile searchers with relevant answers that can be consumed immediately. can be accessed on any mobile phone with a browser and Internet access. Just head fort on your phone to try the service for yourself. uses the web to answer user queries directly, fetching results from its own index, and also from Yahoo!, Microsoft, YouTube and others (though no mention of Google Ed). analyzes the results, extracts relevant and useful information from the web-pages, and includes them in the results provided to the users. Consequently, says Ziva, users are guaranteed that they will get better results than those provided by the previous generation of web search engines.
Zeemote says its Zeemote V3 Bluetooth Controller goes beyond being a mobile gaming device by enhancing the entire mobile experience. After working closely with Sony Ericsson, the company says the V3 is now compatible with virtually all Sony Ericsson handsets, and that it empowers consumers to interact and engage with their mobile devices in an exciting new way.
According to Zeemote, the V3 makes it easier to play mo bile games, navigate phone menus, surf the web, and controlling music and vide playback. The Zeemote V3 Bluetooth Controller also works with all BlackBerry Smartphones, and all Nokia, Samsung and LG S60 mobile devices.

ROK Entertainment Group has revealed that its Mobile TV service, ROK TV, is now compatible with Android phones. ROK TV is already compatible with Symbian, Windows and Blackberry operating systems.

Telefnica has reached an agreement with six LTE technology providers to launch test projects in six different countries with a view to rolling out fourth-generation networks in the various regions in which the company operates.
The suppliers so far chosen by Telefnica – Alcatel-Lucent, Ericsson, Huawei, NEC, Nokia Siemens Network and ZTE – will start rolling out the equipment necessary for testing the technology during the coming months, to get an advance look at its behaviour in the field. The project, which is open to other suppliers, will take place over six months and will consist of field tests and the installation of e-node Bs.
Telefnica says the project will help it determine its fourth-generation mobile network strategy, defining its needs and predicting the execution times for roll out and marketing.
LTE has been developed using current 3G technologies, has been normalised by global standardisation bodies (3GPP). Telefnica says it will be able to offer peak speeds of up to 340Mbps in ideal conditions and increase its networks capacity to offer mobile broadband services.  
Camiant, which provides policy control and application assurance technology, has revealed that it has added six new international broadband operator customers across Europe, the Middle East and Asia Pacific since June 2009 for its pure-play policy control solution
One major global mobile telecommunications group is using the solution across its worldwide footprint for mobile data services, including roaming and congestion control. Another European mobile operator is using it to dynamically manage broadband services based on user consumption levels, including EU roaming data usage. An Asia Pacific telecom operator is using the solution to provide policy and charging capabilities for residential Voice over IP services. And it is being used by an operator in the Middle East in support of SIP (Session Initiation Protocol)-based commercial VoIP services.
To support Camiants international growth, the company is expanding its market presence in both Europe and Asia Pacific with the opening of additional offices in Madrid, Spain and Nanjing, China. The company has also appointed Paul Hancock, Managing Director for EMEA Operations.

AT4 Wireless has extended its footprint, with the opening if a new facility in Taiwan to offer testing services for mobile devices, including 4G, as well as sales and support of its complete range of test systems in the Asia-Pacific region.
The testing laboratory will initially offer GSM/GPRS/EDGE/WCDMA and HSPA conformance GCF and PTCRB testing, as well as debugging and pre-testing services. In addition to that, AT4 wireless, Inc. (Taiwan) will become the first laboratory in Asia to offer LTE testing services.

ZTE Corporation has revealed that it is delivering handsets to mobile network operator 3 in the UK, Ireland and Sweden. The recent agreement with 3 Scandinavia took ZTE into the Swedish mobile phone market for the first time. The first model to be delivered in all three countr
ies is the ZTE F102 handset. 
ZTE has developed mobile phones and other mobile devices such as modems for more than 10 years and currently manufactures 2G, 3G and 3.5G phones which are shipped to more than 100 countries around the world.

NII Holdings, which provides integrated mobile communication services for businesses and individual customers in selected Latin American markets, has selected Astellia, which provides monitoring solutions to maximize Quality of Service (QoS) management and performance of mobile networks, to monitor its 2G and 3G networks.
Astellias monitoring and optimization solution will be deployed in five countries in Latin America where NII Holdings operates its 2G and 3G networks under the Nextel brand: Argentina, Brazil, Mexico, Peru and Chile. The solution will also enable NII operations to troubleshoot quality-threatening problems and thereby secure revenue. As of June 30, 2009, NII Holdings has 6.7 million customers connected to its five national networks. 
Zain Bahrain subscribers will soon enjoy faster data downloads and an overall enhanced mobile customer experience, after the operator signed up Nokia Siemens Networks (NSN) to modernize its radio and core network and prepaid charging system, and hasten its trajectory towards the delivery of rich, advanced voice, data and multimedia services. With the upgrade, NSN will commence Zain Bahrains transition to an all-IP flat network architecture, introducing future proof services and technologies such as Internet High Speed Packet Access (I-HSPA) and LTE.
NSN will replace the existing legacy core network with the latest Mobile Softswitching (MSS) solution. In addition, the charging system will be upgraded to NSNs prepaid solution, based on charge@once select. This will improve the operators capability to bring to market innovative services more quickly.
Separately, NSN has also been engaged by Hutchison 3G Austria to modernize its radio access network to be ready for HSPA+ and LTE. The move will also enable the operator to halve the energy consumption of its base stations. 

Market research firm Ovum has released a study that names Red Bend Software, which specializes in Mobile Software Management (MSM), as the market leader in firmware over-the-air (FOTA) updating. Red Bend increased its market share to 64% of FOTA clients shipped in mobile handsets during Q4 2008. The company notes that this is more than three times its closest competitor. Red Bend also increased its market share to 54% of FOTA-enabled handsets in active use. The report, Support for Device Management in Mobile Handsets: 20082011 (4Q08 update), 8 September 2009, is available for download here.
And finally, Comverse has revealed that it is working with mobile handset manufacturer Sony Ericsson to provide visual voicemail on its handsets.