News UK Redesigns Times+ for Large Mobile Audience
- Thursday, February 20th, 2014
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News UK has redesigned The Times and Sunday Times members website Times+ after conducting research that found 45 per cent of users were accessing it via a smartphone or tablet.
The new reponsive site provides a catalogue of time and location-tailored events and offers for Times subscribers. The companys 360,000 members can also access live streams of events they are unable to attend.
Surfers on Times+ are prompted to subscribe to The Digital Pack, which comes with free access to Spotify Premium, in order to take advantage of the offers on the site.
The site has been built by Clock, a Hertfordshire-based digital agency that previously recreated News UKs Sun Perks loyalty site.