Programmatic marketplace Nexage has announced four new partners for its Nexage Connect initiative that aims to accelerate the availability of audience targeting data in mobile advertising.

AppAudience, eXelate, Factual and Neustar join existing partners including BlueKai and AdTruth as part of the endeavour to deliver superior targeting capabilities to mobile advertisers.

Nexage Connect delivers audience segments, contextual data and enriched location signals to advertisers and media buyers to help create a market where mobile takes centre stage as the primary screen with which to connect consumers.

Each new partner delivers a particular area of expertise, with AppAudience providing contextual data, Neustar and eXelate adding their portfolios of audience segments, and Factual delivering location context and audiences.

“Nexage has designed our platform to be the markets most robust and advanced technology in mobile advertising because we understand that the strength of technology directly impacts our customers ability to do business and make money,” said Mark Connon, chief revenue officer and executive vice president of corporate development at Nexage.

“Nexage Connect is another example of extending our platform and providing a powerful and privacy-focused capability that enables our customers – both media buyers and publishers – to be more successful and manage their business how they want.”

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