Mobile advertising exchange Nexage has enhanced its premium monetisation solution in the hope of appealing to mobile app developers.

According to Nexage, developers are running increasingly complex businesses that must balance making money, keeping users engaged and managing their brands. Developers can no longer afford incomplete monetisation solutions that put them and their users and brand at risk.

“The reality is that todays app developers are building sophisticated businesses that resemble those traditionally thought of as premium,” said Ernie Cormier, CEO and president of Nexage. “It is not imply about making money at any cost. Developers must also ensure that poor ad quality doesnt degrade app-store rankings, drive users away or drive them to an inactive state.

“We strongly believe that todays developers deserve more than basic monetisation solutions. They need a premium solution to compete and win in the market.”

Nexages ad tech stack has helped well-known publishers and developers such as Rovio, Pinger and Univision Interactive Media in their journeys towards becoming global leaders in mobile monetisation.

“Nexage provides us a best-in-class monetisation solution that has been critical in reaching and exceeding our revenue goals through our flagship messaging app Textfree,” said Olivier Rozay, vice president of business development and monetisation at Pinger. “Nexage has brought us a strong roster of buyers – both programmatic buyers and ad networks – along with rigorous ad quality controls all built on first-class technology.”