Cloud communication API company Nexmo and Indonesian telecom Telkomsel have entered into a strategic partnership aimed at bringing cloud-based, two-way messaging to the Southeast Asian market.

Nexmo will provide enterprises and app developers in the region with access to Telkomsel through its SMS outbound text messaging solutions. The partnership aims to reduce the number of hops for customers by expanding its network of direct carrier connections, providing better messaging quality by reducing latency. There has been a surge in demand for Internet-enabled and mobile devices in Southeast Asia which has driven Telkomsels subscriber base to 138m.

“Through our new partnership with Telkomsel we are expanding our direct access and connectivity to the largest market in Southeast Asia, opening a direct link to this lucrative business market for enterprises worldwide,” said David Vigar, director of carrier relations at Nexmo. “Nexmo understands the numerous local market requirements and we continue to partner with the largest and most innovative carriers in the world to offer the best connectivity for our customers.”

“Telkomsel is pleased to partner with Nexmo and have the ability to offer our customers access to enhanced mobile messaging communications,” said Edward Ying, director of planning and transformation at Telkomsel. “Nexmo is an innovative cloud communication company that understands both the advanced technology as well as the local requirements in Indonesia that are necessary to meet customer demands.”