The NFL has expanded its digital coverage of the Super Bowl, with mobile streaming of the game, supported by additional content, offered for the first time through a partnership with mobile network Verizon.
Coverage of Super Bowl XLIX, which takes place in Arizona on 1 February, will be streamed through the NFL Mobile from Verizon app, enabling fans to access live scores and stats, news, articles, tweets and pictures in addition to the live game. The app is free, with Verizon 'MORE Everything' customers or those with a premium subscription able to access additional content.
Ahead of the game, fans will encouraged to vote for which team they think will win by tweeting using the hashtag #WhosGonnaWin, with the winner of each day's vote reflected in a nightly light show at Verizon's Super Bowl Central in Phoenix, which fans can also stream through the app.
NBC, which will be showing the game on American network television, will also be streaming the game via its NBC Sports Live Extra app, with 11 hours of live content being delivered free of charge, including the game, halftime show and pre- and post-game analysis.
While the huge viewership figures that the Super Bowl commands will likely see many viewers tuning in through every channel offered, many have questioned whether the traditionally social experience of watching the Super Bowl suits the smaller screens of mobile.