nFluence Media Raises $1.6m

nFluence Media has raised a further $1.6m (£1m) in funding, from its current investors.

nFluences technology – which it says can generate between an improvement of 10-50 times in consumer response – creates interest graphs for accurate consumer recommendations. The technology is leveraged in its dealBoard app, which delivers offers to users based on a personalised profile of their brand preferences.

The company says it will use the funding to take nFluence to its first large scale deployments, as it pushes towards its next round of financing.

“As soon as we could show solid results late last year we were overwhelmed with interest in using our technology,” said nFluence CEO Henry Lawson. “We are delighted that our investors have shown such confidence in us as we grow the business and provide the solution the market is seeking – interest graphs that consumers understand, have confidence in and respond to. In all cases we are showing more than an order of magnitude increase in response rate from our scaled trials.”