Nfluence Media has launched a customised promotional campaign, which aims to offer mobile users prizes tailored to their interests. The promotion will run through the Nfluences Dealboard app until the end of Euro 2012.

Consumers can create a profile of themselves by playing the interactive Advertar game, identifying the consumers interests across 550 different categories , which gives them the chance to win prizes including football shorts or £50 Amazon vouchers.

“This is exactly the kind of collaboration that highlights the power of dealBoard’s underlying technology”, says Henry Lawson, nFluence CEO. “By offering tailored promotions based on our Advertar user driven preference technology, we’re showing the way forward for powerful marketing campaigns that consumers can control.” Lawson continued, “We have already seen a very positive reaction, with dealBoard scoring a top 15 in the lifestyle category. With 57 per cent of users downloading the app entering to win, I think we have proven that if content is relevant to their interests they react much more positively.”