Nickelodeon forms nostalgic apparel partnership with Snapchat

Nickelodeon has linked up with Snapchat to tap into fan culture and bring outfits featuring some of its classic characters to Snap’s Bitmoji avatars.

Snapchatters and Bitmoji users will be able to choose from nine curated outfits, featuring references to SpongeBob SquarePants, Rugrats, Garfield, and Teenage Mutant Ninja Turtles, which can all be customised further.

Users will see their chosen Nickelodeon designs across Snapchat and Bitmoji, including in chat and games, on Snap Map, in lenses, and in personalised content like Bitmoji Stories.

“This partnership combines two brands that embody positivity, humour and fun at the heart of everything they do, and we’re excited to launch a collection that caters to our Gen Z and millennial audiences who grew up with these nostalgic characters – and that are still very much loved to this day,” said John Imah, Head of Games & Entertainment Partnerships at Snap Inc.

The collaboration with Nickelodeon builds on similar partnerships Snapchat has entered into in the past half-year or so, including with Ralph Lauren and Levi’s.

In August, Snap launched its ‘Mix and Match’ Bitmoji feature alongside Ralph Lauren. And it followed this up in December by bringing denim to Bitmoji via Levi’s. In both instances, physical versions of the looks available in-app were made available through the brands’ websites and select retail stores.