Nickelodeon to host India’s first ever awards screening in the metaverse

David Murphy

Kids’ entertainment franchise Nickelodeon is to host India’s first ever awards screening experience in the metaverse. The Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021 has been developed by Wavemaker India for Perfetti Van Melle India in partnership with Viacom18.

The awards show will come to life in a screening at Decentraland, the place of the first ever Metaverse concert on Sunday 27 March at 8.30pm. The desktop-first experience will enable users to create virtual avatars and experience the slime fountains, ride on the blimp and play fun games while being virtually immersed at the event.

Along with the metaverse, the awards will witness a simulcast across 14 multiscreen platforms, on TV with Nick, Sonic, Nick HD+ and Tata Play; on Viacom18’s OTT platforms Voot, Voot Kids, Jio TV and Jio TV+; and on digital platforms such as YouTube, Facebook and Instagram.

“Nickelodeon Kids’ Choice Awards reiterates our commitment towards empowering and encouraging young audiences to voice their choice,” said Nina Elavia Jaipuria, Head, Hindi Mass Entertainment & Kids TV Network at Viacom18. “KCA has created a unique position for itself, and year-on-year continues to deepen engagement with its audiences. Always ahead of the curve, Nickelodeon has created new benchmarks for innovation in the category and KCA 2021 is all set to provide a seamless unified experience to consumers on a platform of their choice including the first ever metaverse screening in the category.”

You can register to experience the Alpenliebe Eclairs Plus presents Nickelodeon Kids’ Choice Awards 2021 at nickindia.com